Hon. Edmund Bartlett Tourism Awareness Week Message 2026

As we mark World Tourism Day 2026 and kick-start Tourism Awareness Week (September 27–October 3, 2026), under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism,” Minister of Tourism, Hon. Edmund Bartlett, highlights how Jamaica is harnessing AI, data and digital innovation to build a smarter, more inclusive, sustainable and people-centred tourism industry.

Through the Ministry's Tourism 3.0 growth agenda, we are embracing technology to strengthen decision-making, enhance the visitor experience, upskill our workforce, support local businesses and build greater resilience, while protecting the culture, authenticity and human connection that make Brand Jamaica special.

As we observe this special week, let us explore how innovation can help tourism grow Jamaica and create greater opportunities for our people.

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