Richard Moss, Director of Global Sales, Saint Lucia Tourism Authority

Richard Moss, Director of Global Sales at the Saint Lucia Tourism Authority, was a busy bee at the Travel & Adventure Show this weekend — and for good reason! With Dallas now ranking as the third highest producing region for St. Lucia in 2024, he breaks down why it’s crucial for Caribbean destinations to show up, share the story, and stay connected to travelers. Listen to his insights on community tourism, market trends, and why geography still matters more than you think.