Grenada's U.S. market strategy: Festivals, food & flights | TAS Dallas 2026

Grenada is heating up in the U.S. market — and the numbers are proving it. Emil Edwards of the Grenada Tourism Authority breaks down how the Spice Isle is strategically positioning itself for American travelers seeking adventure, wellness, and world-class culinary experiences.

From direct American Airlines service out of Miami to a packed festival calendar — Chocolate Festival (May 22–27), Carnival, and Spice Mas in August — Grenada offers something for every type of traveler. As demand grows, so does Grenada's presence on the Caribbean tourism stage.

0:00 Introduction – Dallas as a U.S. Gateway
0:15 Growing Demand for Grenada
0:22 Strategic Destination Positioning
0:30 Something for Every Traveler
0:39 Grenada's Chocolate Festival
0:55 Carnival & Spice Mas Season

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