Martinique is expanding its European footprint — and Germany is just the beginning | ITB 2026

Gaetan Paderna, Head of Marketing, Communication & Promotion at the Martinique Tourism Authority 🇲🇶, shared how Martinique is deepening its presence across key European markets at ITB Berlin — engaging travel agencies, online platforms, and airline partners in Germany and Switzerland to diversify visitation and build stronger transatlantic connections.

CTO TV is the official channel of the Caribbean Tourism Organization, the region's leading intergovernmental tourism body representing 25 member countries.
🔔 Subscribe to CTO TV for new leadership conversations, destination content, and industry insights every month.
📍 onecaribbean.org

#CaribbeanTourism #CTOTv #Martinique #ITBBerlin #CaribbeanTourismOrganization #EuropeanTourism #DestinationMarketing