Jamaica is Open, Resilient, and Ready for You - Bartlett’s Fox 5 Morning Interview

Tourism Minister, Hon. Edmund Bartlett sat down with Fox 5 Morning to share how Jamaica bounced back from the devastating impact of Category 5 Hurricane Melissa, and officially reopened the tourism sector in just six weeks. According to Minister Bartlett, now at 80% of pre-hurricane visitor arrival levels, the island is proving the unmatched strength of its people and its brand.

Minister Bartlett also spoke about his new book on Destination Reputational Resilience, the power of owning your narrative in a digital world, and why Jamaica, with its world-class beaches, iconic cuisine, Dunn's River Falls, and warm, culturally rich people, remains one of Earth's most beloved destinations.

As the Minister puts it: "If you want to find a little bit of you, come to Jamaica."

#MT #MinistryofTourism